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This article first appeared in Marketing magazine in September 2020. Moves to better measure the outputs and outcomes of PR activity are positive steps forward for a discipline that’s long-grappled to demonstrate its value.  The PR measurement journey however is far from over.  While brands have become more sophisticated in how they track results, PRContinue reading “Improving the value of PR measurement and reporting”

This article first appeared on B&T, April 2020 The COVID pandemic has changed things fast for all businesses, and with that PR strategies relevant just months ago are now under review.   To understand more on how brands are approaching communications during these times, I recently led a panel discussion with comms leaders from a broadContinue reading “Does your PR strategy need an update?”

This article first appeared in Mumbrella (11 Feb 2020) Growing appreciation that the news you create is as important as the advertising you buy, means lots of brands have doubled-down on their PR investment. But with that comes a need for PR functions to better demonstrate the impact and value they create. Addressing that need, as manyContinue reading “Measuring the value of PR isn’t easy, but that doesn’t mean we should give up trying”