My thoughts on comms…
Improving the value of PR measurement and reporting
This article first appeared in Marketing magazine in September 2020. Moves to better measure the outputs and outcomes of PR activity are positive steps forward for a discipline that’s long-grappled to demonstrate its value. The PR measurement journey however is far from over. While brands have become more sophisticated in how they track results, PR…
Does your PR strategy need an update?
This article first appeared on B&T, April 2020 The COVID pandemic has changed things fast for all businesses, and with that PR strategies relevant just months ago are now under review. To understand more on how brands are approaching communications during these times, I recently led a panel discussion with comms leaders from a broad…
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StuWragg 