Monthly Archives: February 2020

This article first appeared in Mumbrella (11 Feb 2020) Growing appreciation that the news you create is as important as the advertising you buy, means lots of brands have doubled-down on their PR investment. But with that comes a need for PR functions to better demonstrate the impact and value they create. Addressing that need, as manyContinue reading “Measuring the value of PR isn’t easy, but that doesn’t mean we should give up trying”